5. I see the truth as my client and I
ask difficult questions in order to
get to it. And somehow people
seem to trust me
Guy Murphy
6. keep it as loose as possible for as long as
possible with lots of people being able to
input and feel comfortable they can work
with the idea. Then once you reel in you’ve
got to be uber disciplined about what it is
you’ve got and really guide it with
painstaking care and commitment
Sarah Watson
11. there is a style of planning based on
understanding, mirroring and reflecting what
people think (you love football we love
football). I instinctively aim to change the
way people think (we are not a drugs
company we are the enemies of disease)
Richard Storey
12. start with what you find most interesting
not what appears to be most right
Me